website statistics
username:
password:

  health   fashion   entertainment   life   forum
 
      you are hereFilly.ca taste & style fashion report fashion history

 

 
Love this article? Maybe your friends will too! click here to share it with them.share with friends
The 1990's: A Decade That Changed Fashion Forever
As the nineties dawned fashions were still very much about the 80's. Enter grunge and everything from shoes to haute couture went casual to the point of destruction.

As the nineties dawned fashions were still very much about the 80's. Power suits, bright colors and reverse fit pants dominated fashion while supermodels like Claudia Schiffer and Cindy Crawford still set the standard of beauty. 

Enter grunge and everything from shoes to haute couture went casual to the point of destruction.   

There are many high fashionistas who feel that the fashion world has yet to recover from Grunge.  Whatever your belief, Grunge was essentially a reaction to the overly excessive MTV 80's and Reaganomics via loud honest music and scant interest in celebrity glitz - Generation X's

1990s fashion
authentically punk way of tuning in, turning on, and dropping out.
Fashion, music, and media were radically altered, and designers were listening to women's individuality like never before.

In 1992, as Clinton took office alongside the most racially diverse cabinet in American history, fashion exploded with clothes, hairstyles, accessories, and even makeup that celebrated all cultures and combinations thereof.

90s Nostalgia

The internet gained speed and, by the end of the 1990's, had connected the world. It seemed as if decades had transpired since most models and actresses were white and the only female singer we ever really heard about was Madonna. 

Generation Xers liked the post-modernism of grunge but they were also big on nostalgia. Many women had been collecting vintage clothing for years, eschewing the overtly sexual 80's looks in favor of more subtly feminine styles from the 50's and early 60's. As the swing movement began to attract fans too old for the mosh pit, the 30's and 40's became au courant and vintage clothing showed up on the red carpet on everyone from Winona Ryder to Sharon Stone.
 
When the 60's reappeared it was not the hippie/Summer of Love stylings that we saw in the 80's; instead, fashions were closer to what our grandparents or suburban moms wore.  Lines were clean and accessories were whimsical, not gaudy (save for a few glittery butterfly clips a la Drew Barrymore). Cashmere twin sets, Jackie O dresses, cute plaid skirts, Capri pants, sequin embellishments and silk hosiery became less costumey and are classic mainstream fixtures to this day.
 
But it was when every last aspect of the 70's came back into fashion that the 90's really transformed. All the fashions abjectly scorned in the 80's (including crazy polyester prints, disco flash, the peasant look, ghetto chic, flares and platform shoes) all came back for a permanent residency.  H.R. Pufnstuf and Brady Bunch reruns were the seminal events of Generation X and with hard-earned dot-com dollars, Gen Xers wanted to celebrate, listen to, and wear all that was cheesy.

Women embraced comfort in the 90s with individuality, different cultures & flattering styles that could be updated each season.

Gradually, bell-bottoms and straight legs met in the middle and boot-cut pants and jeans were here to stay. Now it is hard to believe that boot cut had been a style you only found on the Nashville network until the late 90's. Virtually every designer now uses some variation of this universally flattering cut every season in their jeans and pants.
 
Legs were further elongated and flattered by the revival of platform wedge shoes and sandals of all heights and styles. Toes would never again be scrunched into spiky pumps for 10 hours a day on the job (4 hours at a party was another story though). Pedicures became as much a necessity as a good haircut. Footwear changed with the economy as women could now afford luxury brands like Manolo Blahnik and Salvatore Ferragamo and walking shoes that were chic and cute.

Renaissance Faire styles from the 70's took a bit of time getting off the ground in the 90's. For some bizarre reason, long floral print spaghetti strap dresses worn with white cap sleeve t-shirts and straw hats was the first attempt at Boho chic producing a virtually suburban (and blah) look.

Eventually, designers rediscovered classically romantic print skirts and dresses (a la Ali McGraw and Brigitte Bardot) and got it right. Peasant blouses, tunics, and loose fitting pants were being revamped in prints from East India to West India and all points in between. This 90's trend continues this season to glorious effect in Roberto Cavalli's collection, among others.
 


Beauty Ideals Broaden

The changing face of beauty (or should we say the previously ignored face of beauty) influenced 90's designers greatly and now defines their every move. Black, Asian, and Latina  models were everywhere. Curly hair could finally be hip as hundreds of frizz-defying and frizz-celebrating styles went from the street to salons. It was also no longer fashionable for everyone to have the same body type.
 
Actresses like Halle Berry, Jennifer Lopez, Angela Bassett and Salma Hayek started to reshape, literally, what it meant to be a healthy, beautiful woman.  Skinny was still hot but so were hips, for the first time in decades. Designers followed suit and ethnic prints and styles from all over the world came into style and never went out (that is, with the exception of Mehndi body art). 
 
The graceful strength of female athletes like Mia Hamm and Gabrielle Reece also inspired designers as workout clothes became body wear, allowing women to segue from yoga to errand-running in complete comfort. Trainers started to come out in snazzy colors and retro styling. Both of these trends endure to this day and show no signs of disappearing.
 
And endurance was what 90's fashion was all about.  Most of what you see in magazines today was popular then. Most importantly, casual went sophisticated as crisp white t-shirts, cute button-up oxfords, and designer jeans (7 For all Mankind) worked for both offices and college campus alike (Abercrombie and Fitch). 
 
Grunge has lasted, albeit in the form of $400.00 destroyed jeans or the mixing of patterns and textures that are better left to a stylist's eye.  Ultimately, women embraced comfort in the 90's with individuality, different cultures, and flattering clothes and shoes that could be updated each season, not outdated.


suggest an article.

    Packing For Fashion
    The Boho Look: Bohemian Style & Hippie Chic Dominate Women's Spring & Summer Fashion
    True Patriot Love: A Walk Through Canadian Boot History
    Everything But The Saddle: Cowgirl Style
    How to Wear a Mini Skirt with Style

   



About Filly.ca | Terms & Conditions | Our Policy | Contact Filly.ca | Advertise | Site Map | Press

Reproduction of material from any Filly.ca pages without written permission is strictly prohibited.
© Filly.ca Inc. 2008. All Rights Reserved.

1567 Argyle Street, Halifax, NS B3J 2B2 Canada
Telephone 902.431.4847 | Fax 902.431.4848 | Email :