With more than 45 Betsey Johnson stores currently worldwide, the kitschy queen's hot pink buzz shows no sign of fading - even though she's in her 60s. Johnson still concludes her runway shows with an energetic cartwheel, sprinkling the grandiose productions with impressive dance moves, lit-up signs, or bunches of balloons - whatever suits her fancy. Her boutique has expanded internationally overseas and above the border, adding shoes, leg wear, lingerie, denim, handbags, belts, hats and scarves to her already bustling brand. But before morphing her line into a top American lifestyle brand, Betsey was honored with an induction into the Fashion Walk of Fame on New York City's Seventh Avenue in 2003 - and a year later fell in love with Mexico. While on vacation, Johnson bought a "magical little hotel," which she called "Betseyville." She transformed the retreat into her dream home and used it as a place to conjure inspiration. Enamored by the country's culture, Johnson bought a second hotel, named it "Villa Betsey," turned Betseyville back into a hotel, and worked on converting the villa into her main home in Mexico. Throughout Johnson's life of face-smothering smiles and cladding the rockerati, she had to live - and win - a personal battle that was far less glamorous. As a breast-cancer survivor, Johnson has become a fervent advocate in the fight against the disease. She has made many public appearances, participated in various fundraising events, and has created unique items for auction to raise funds for charity. In 2003, she accepted the CFDA's offer to become an Honorary Chairperson for the Fashion Targets Breast Cancer initiative, and in the following year, the National Breast Cancer Coalition awarded her for her continuous fight against breast cancer. From her childhood frolics through dance classes in over-the-top costumes, Johnson laid the foundation for her creative and whimsical vivacity. With her audacious outfits and enchanted ensembles, she's become the designer that makes you want to be part of her secret club - a club with an endless roster and wide-open doors. She's the fun in fashion and she's the laughter in sexy, flirty, rocktastic styling. She's the hot pink in all of us. |